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Hello! I’m Alberto 👋

A seasoned, outcome-driven UX Product Designer based in Cancún, Mexico, with experience in both individual contributor and management roles across international teams. I’ve worked in industries like Travel, Retail, Crypto, Fintech, and Real Estate, designing impactful solutions in diverse team setups.

My academic background in business, and having learned to code websites at a young age have helped me collaborate smoothly with Product, Marketing and Engineering teams.

I also enjoy photography, restoring cars, and building furniture.

Let's connect via LinkedIn

Featured projects

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Brewary

Turning a tech proof-of-concept into an app craft beer enthusiasts loved

As their first Senior UX Designer, I helped the Shopper Innovation team discover an audience and use continuous user feedback loops to iterate the value proposition and designs from an iOS app to find beer deals towards an app to find rare beers nationwide in the US.

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Invertierras.com

Building Trust in Online Real Estate Transactions

As a solo full-stack UX Designer and Consultant, I helped the team at Hada Corp. turn a manual sales process into a trusted online reservation experience by addressing key trust barriers and leveraging proven e-commerce strategies.

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Bitso Card

Making crypto useful — in everyday life

Bitso wanted to expand their market with a product appealing to people who were not familiar with crypto. A card product was something in the roadmap for a long time, and our team was tasked with making it happen.

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BeeFit

A meal prep service for busy people who care about staying fit

One of my consulting clients wanted to test an business idea: A local food delivery service for busy people that wanted to stay healthy and not waste time deciding what to eat everyday.

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7-Rewards

Making it easier to get real value from your loyalty

Customers registered in the loyalty program were not engaging with it as the business expected. An improved flow and coupon mechanics helped increase the number of points users were saving into their wallets.

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7-Eleven Ops Workbench

A streamlined workflow to improve the in-store customer’s experience

Store supervisors spent too much time on their desks and not enough at their stores. A streamlined workflow allowed them to coach their franchisees and improving their KPIs.

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PriceTravel Mobile Web

An online travel booking experience tailored for mobile devices

The existing booking website didn't support mobile devices, and mobile traffic was increasing rapidly. By making the booking experience more useful and easier to use on the go, conversion rates improved significantly.

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If you're looking for thoughtful, meaningful design, let’s chat.

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